[科技新知] Firefox OS - liberate the app stores

I saw a news on TV today that about Firefox OS for mobile phone and it got my curiosity. So I go Mozilla's web site to see what's that about. See the link: http://www.mozilla.org/en-US/firefox/partners/#

The first page have the overview of the Firefox OS. The point to me is following picture. Some of telecommunication operators and device manufacturer get involved in the Firefox OS. It shows that the operators and manufacturer want to liberate the apps stores from the providers like Apple, Google.

Here is a picture that from the Mozilla Taiwan site. It describe the difference the operation mode between original and new Open Web App operation mode.

I think the telecommunication operators would be very interesting with it. Because when more requirements are created for consumers to access the web, the operators can earn more. Developers could have one more option to provide their apps and could dealing with customers directly. For manufacturer, I do not see what they can get except the ODM from operators but they still play an important roles here because variety of devices are required. Would Apple and Google agree this?